A LinkedIn Campaign that converted Figma

Contribution: Storyboarding, Motion Design, Editing, Sound Design, LinkedIn Campaign Manager
Role: Sole Animator & Campaign Manager
Duration: October 2024 (1 week)
Tools: After Effects, Blender, Premiere Pro, TVPaint

Creating a scroll stopping ad campaign to reach Figma

In October of 2024, a social media role had opened up at Figma that felt like its job description was calling to me. Social first content, motion design, and for a fantastic product that I use every day. How could I not  shoot my shot?

To separate myself from the pack, I focused on showcasing my skillset in 2D and 3D motion design alongside my storytelling. For distribution, I used an organic post alongside LinkedIn paid ads, targeting Figma employees which ended up turning $67 of ad spend into a recruiter call.

Video Stills

Role

Timeline

Skills

Team

Product Designer
Animator

2024

Design
Storytelling

Solo