In October of 2024, a social media role had opened up at Figma that felt like its job description was calling to me. Social first content, motion design, and for a fantastic product that I use every day. How could I not shoot my shot? I focused on showcasing my skillset in 2D and 3D motion design alongside my storytelling.
For distribution, I used an organic post alongside LinkedIn paid ads, targeting Figma employees which ended up turning $67 of ad spend into a recruiter call.